Social media management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and prospects, and reporting & analyzing the results of your efforts.
Depending on your company’s goals, this process can include just one or more than a dozen channels, from Facebook to YouTube. Regardless of how many social media channels a business uses, social media management is an integral part of a company’s marketing strategy and can generate a measurable return on investment (ROI).