The concept of branding and visual identity represents a set of graphic elements that we offer as professional design services to our clients.
Visual identity is a system of rules and recommendations for the application and development of the fundamental visual elements of the brand: visual signature (logo + logotype + slogan), colors, fonts, visual attitude, and tone. The purpose of this system is to ensure consistency, stability, and the harmonious development of the brand image over time.
Below, we list some characteristics of a brand:
Adds value to products
Is a registered trademark
Is a well-known company
Consists of a logo and a slogan
These are actually characteristics of identity, which is an important component of a brand, but we cannot say that a brand is just identity. A brand includes an identity, but it only becomes a brand when it is exposed, communicated, and recognized.