Visual Identity
Visual identity is established and manifested through all of its aspects: name, visual signature (logo, logotype, slogan), website, customized documents (presentation folders, business cards, letterheads, brochures, etc.), email signature, newsletter, presentation CD, a set of rules, recommendations for applying and developing the visual elements of the brand. All these elements represent the visual identity of the company.
Creating Identity, Branding
Creating a visual identity (branding) is equally important, whether we are talking about a small or large company. We are a branding company, and for building a visual identity, we offer services such as: web design, logo design, flash or gif advertising banners, brochure design, flyers, leaflets, catalogs, letterheads, custom envelopes, business card design, presentation folder design, email signature, newsletter, presentation CD, etc. The brand or trademark helps you differentiate yourself from your competition.
Visual identity of a company is built from the visual elements that represent that business: logo, website, advertising design, interior and exterior design. The logo is the most representative visual identity element, and the elements that compose it (symbol, font, color palette, slogan) are the graphic expression of the identity. The visual identity system is generally summarized in a brand identity manual – brand manual.