How can quality online store design help sales?

How can quality online store design help sales?

Websites are the new storefronts.
A good design for an online store can be the difference between a customer entering or leaving. It's not just about aesthetics, but also about usability and accessibility. Your site needs to be easy to navigate for customers so they don't get frustrated or leave without buying anything.
If you want more sales, make sure you design your website with conversion in mind from start to finish – including images, copywriting, layout, navigation, and the checkout process. You need a professional designer who specializes in online stores and understands how people shop online today.
Continue reading to learn everything you need to know about website design for your online store.

6 Ways UI Design Impacts Your Online Store
A website can make or break your business
It’s the face of your company and the first interaction customers have with your brand. If they don’t like what they see, they won’t stay long.

1. Build Customer Trust
Your site needs to look professional and trustworthy if you want more sales.
If it looks like it was created by an amateur, people will think the same about your products or services – even if they are top-notch. Your online store must be professionally designed.
People buy from brands they like and trust, not from those that look cheap or uninviting. If your site looks poorly designed, it suggests that you don't take the time to present yourself as a professional brand – and people will hesitate to buy from you because of this.

2. Help People Make a Decision
Getting customers to buy on your site isn’t an easy task. You need to make it as easy as possible for them to do what you want them to do – buy!
People are busy, and even if they’re interested in your products or services, it doesn’t mean they have the time or patience to navigate a poorly designed site.
You need to provide customers with a very clear path from the moment they visit your site to when they purchase one of your products. Don’t expect them to search around the site for what you want them to find – make it easy for them by designing an intuitive and simple interface. You can learn more about web design consulting here to start a successful website.

3. Help You Stand Out from the Competition
If you want more sales, your website needs to be better than your competitors’. You must offer a unique selling proposition that makes you stand out from the crowd – both on and off the site.
If your website looks cheap or has poorly written content, customers are likely to go with one of your competitors who has a more visually appealing site or more professional content.
For example, if you owned a luxury clothing boutique and your website looked like it was made in the 90s, people would be more likely to go with one of your competitors who puts more effort into their site’s design.

4. Make Shopping Easier
The easier it is to shop on your site, the higher the conversion rate will be.
People don’t have much time and want to quickly get in and out of a site so they can continue with their busy lives. If you want them to give you their money, make it as easy as possible for them to find what they’re looking for.
This means using an intuitive layout that doesn’t confuse customers or leave them stuck when they click on the wrong item.

5. Help Differentiate Your Business
There are websites that look like clones of others – for example, many beauty product stores have the same look and color scheme. Your site should look unique compared to your competitors' sites, or you won’t stand out.
Customers want to see that you’re different from everyone else, so set yourself apart by making your site personalized and memorable. For example, you could use large, bright product photos to catch people’s attention or incorporate an entirely new design that no one has seen before.

6. Helps You Rank Higher
If search engine bots can’t crawl your site, you won’t get the rankings you need for important keywords! Every page on your site should be crawlable so that it can appear in web searches.
Without a crawlable website, most of your customers will never know your business exists, and you’ll lose out on many potential sales. This is especially important because most customers search for local businesses on their smartphones.
If your site is difficult to crawl, you’ll also miss out on opportunities for recommendations from customers who find your site but can’t access certain pages.

Why Should I Hire a Professional?
If you want to experience success in e-commerce, it’s essential to hire a professional designer who knows how to design an online store that attracts customers and helps them make a decision. In the post-Amazon era, online shoppers have more options than ever – from retailers offering a complete shopping experience to stores you can visit without getting dressed. The only way to stay ahead of the competition is to ensure your site offers an easy sale and an intuitive process for the customer.

Why Shouldn’t I Design My Online Store Myself?
It might be tempting to design your site yourself instead of hiring someone, but it’s not always the best option.
If you don’t have a dedicated web design team, they won’t know your business as well as a professional, and it will show on the final site. Don’t hire someone just because you think they might be cheap – there’s definitely something like “you get what you pay for,” whether it’s website design or anything else.

Increase Sales with a Graphic Designer Today
Now you know more about the different ways the design of an online store can help increase sales for your store. If you want to succeed online, make sure your site is on point, then get out there and start selling.
It’s not an easy process, but when you see your profits slowly start to increase, the rewards will be worth it. Good luck with your site!
And when you’re ready to hire a professional, contact us to get the best solution for your business.