5 reasons why copywriting and website content are important

5 reasons why copywriting and website content are important

Most business owners understand how vital good design and UX are for their websites. However, many don't realize how critical the copywriting and content are for their websites, which need to be well-written, engaging, and of high quality. Mediocre content that is not SEO-optimized, engaging for the reader, and doesn’t encourage them to take action can significantly impact your chances of success with your website. While brands will spend a substantial budget on their website design, they rarely invest in copywriters to bring their websites to life.

In this article, we present five key reasons why the text and content on your site should be a higher priority. Additionally, we analyze how it can help ensure the success of your online presence.

1. A good and complete website text that sells itself takes time

The definition of website text is: words written with the intention of prompting the reader to take action. This action often asks them to buy, but it could also involve signing up for a newsletter or following your brand on social media. Many business owners confuse the difference between text and content. But more on content later.

Good website text demonstrates that your business or service understands the needs of a potential customer and shows them how you can help. Visitors to your website will decide within a few seconds whether they want to buy from you or engage with you further. A visually attractive website and solid functionality capture their attention and open the door. But good text is often what can close the deal and prompt visitors to take action.

Just as many business owners and brands underestimate how much time it takes to develop a quality website, they apply the same logic to the development of text and content. Sure, writing the first draft of your FAQ page may take just a day or two, while the design might take weeks. But that timeframe for deliverables is still underestimated. Research, editing, and rewriting are all part of the process of delivering quality website content, but too few companies hire good copywriters to provide this comprehensive service.

2. The text on your site reflects the brand

With good website text and content, your brand can shine. The way we build strong brands is by being consistent across all aspects of our online presence, including the text. Without text or content, you don't have an identity—unless you're simply looking to create an online brochure or a basic presentation website.

The text should reflect the brand's goals and present it in the best possible light. Your website text, social media posts, and so on, define the purpose of your brand's online presence. Be mindful of the words you use and how important it is to stay relevant to your brand’s core objectives and beliefs.

Whether the goal is to make a brand more recognizable, generate sales on an online store, or bring customers to your physical store, your site needs to have a purpose. The combination of high-quality design and development, along with the text, is crucial for engaging users and encouraging them to take action. All of the above will help maximize the chances that they will take this action while also optimizing conversion rates for paid ads.

3. Good website text content will improve your SEO

Ten to fifteen years ago, text on websites was mainly used to provide visitors with information about the business, what’s offered, and how to find it. Today, website text has to do much more than that, especially with the SEO strategy. Yes, the design and images you display on your website can help with SEO, but their importance is secondary compared to that of the text.

The more effectively you compose and post well-crafted, consistent text on your site, the greater the chances of improving your SEO ranking. Furthermore, quality text and detailed content can ensure that Google picks up your site, indexes it, and ranks it higher in organic search results.

4. Your copywriting needs won’t end after launch

Copywriting doesn’t stop when the website launches. In fact, after launch, it’s just the beginning. You’ll need to develop FAQs and provide consistent blog updates that add value to your website’s content. By doing this weekly, you'll improve your search engine ranking, attract customers to your site, and hopefully encourage them to do business with you.

5. Blog content maintains relationships

Last but not least, don’t forget the importance of consistent blog content. Providing blog posts that visitors want to read offers current customers an opportunity to leave feedback. It also allows you to answer questions from potential new customers. Do this by positioning valuable, engaging content that is rich in information. This is still an often-overlooked aspect of building a sustainable web presence.

Additionally, you’ll want to develop your social media presence. This way, you can share links and interact with readers if they leave comments. Responding to negative comments, whether they appear on your blog, a Google review, or on social media, is rarely productive. It’s often best to simply say, “Sorry you had a bad experience, here’s our customer support line,” rather than engaging with negativity. Responding promptly to customer comments, both good and bad, shows that you're invested in the relationship with them and value their satisfaction.

Get in touch with WEB22 for copywriting and content management services.

If you find value in what you're reading and are now interested in hiring a copywriter for your website, look no further. In addition to providing top-notch website development and everything it involves, we also work closely with experienced writers. We offer a variety of professional writing services for website texts, blog posts, and other packages. Contact us today and schedule a consultation call!